Responsible Businesses – The CSR Benefits

Businesses no longer exist in the isolated world of products and markets. Responsible businesses find that it makes enormous business sense to take care of the environment and local communities.

The two ways in which such businesses are enhancing their image and reaping long-term benefits in the areas of recruitment, employee and customer loyalty, higher sales, supplier reliability and Government support is through:

  1. Minimising environmental impact of business actions
  2. Enhancing quality of environment as part of Corporate Social Responsibility

Minimising Environmental Impact of Business Actions

shutterstock_122767771Adhering to the minimum legal requirements always places a company on the edge. Sometimes, environmental requirements can become a matter of definition and perception. Doing more than the Government asks them to do makes good business sense when it is the environment at stake. Once companies go beyond the demands of current requirements, they will be ready to meet the requirements of increasingly stringent new laws. Damage to reputation is one of the worst events a company can face. Each such damage can take products off the shelves or strike them off the preferred supplier lists. By taking care of the environment, companies can turn more competitive and protect themselves from such unexpected events.

 

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Enhancing quality of environment as part of Corporate Social Responsibility

earth being fed

Corporate Social responsibility includes actively enhancing the quality of environment – local, remote or across a larger geographical area – to minimize the impact a company’s products have on the environment. For example, airlines offer the opportunity to customers to contribute towards planting a tree, thereby reducing the carbon print.

Responsible businesses recognize the direct link between their long-term growth and their ability to meet the requirements of the local communities as well as of the environment in general. Their active involvement can take many forms:

 

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